Chapter 1 | Chasing a passion.
It started with a passion for sports and a love for business. We created P4 Sports Agency to turn our passions into reality. In the face of adversity we prevailed, becoming NHLPA and NFLPA certified. Along the way we hired and worked with amazing individuals to expand our reach within talent representation. After prioritizing talent representation within hockey and football for 8 years, we have decided that it is time to make a change.
The sports industry has evolved, the line between sports entertainment and professional athletes has disappeared. Athletes’ needs have changed. In order to better serve the modern day athlete and sports brands, so will we.