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CHAPTER 2: The World of Sports Marketing Has Changed
October 15, 2021

It started with the desire to integrate a passion for sports, business, and helping people realize their full potential. Eight years later, after becoming NHLPA and NFLPA certified in the business of athlete representation, we realized there is a need for change.

There is not enough being done for the modern-day professional athlete. Athletes are evolving, but the sports management industry is not adapting.

Moving forward, we are no longer providing athlete representation services and are completely focusing our efforts on fulfilling the need for purposeful marketing for brands and athletes across all sports.

As modern media and sports evolve, the line between sports entertainment and professional athletes is becoming less clear. For today’s athletes, it is just as important to maximize branding, partnerships, and post-career strategies, as it is to focus on their playing career.

P4 Sports Agency connects brands and athletes to their audiences. Our targeted strategies allow clients to grow their audience and take advantage of a wide range of opportunities.

ATHLETES
Purposeful, Authentic Sports Marketing

P4 Sports Agency is at the forefront of growth and evolution in the industry, providing professional athletes with the strategy and tools to maximize their distinctive position in the public eye.

BRANDS
Targeted, Results-Driven Sports Marketing

P4 Sports Agency connects brands to their audiences with a wide range of digital fan-engagement solutions for integrated sport campaigns. We combine capabilities in data analysis, strategy & consultancy, creative production, and performance marketing to grow brands, audiences, and revenue streams.

It is our vision to provide professional athletes and brands with the services to maximize their platform, vision, and opportunity. We are #P4Sports.

About P4 Sports Agency

Athletes are evolving, but the sports management industry is not adapting. Moving forward, we are no longer providing athlete representation services and are completely focusing our efforts on fulfilling the need for purposeful sports marketing for brands and athletes across all sports. As modern media and sports evolve, the line between sports entertainment and professional athletes is becoming less clear. Modern day athletes are in a position where it is equally as crucial to maximize their branding, partnerships, and post-career strategies, as it is to focus on their playing career. It is our vision to provide professional athletes and brands with the services to maximize their platform, vision, and opportunity.

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