JVC TRAINING CENTRE

Focused on developing the complete athlete.

The JVC is a high performance training centre focused on developing the complete athlete. P4 Sports Agency was approached by the ownership group at JVC to look at ways of showcasing their facility in the best possible way. After a number of creative briefs, strategically the decision was made that video would be the primary way to highlight everything that the facility had to offer for athletes. The premise wants to build a video that was fun, entertaining, and really honed in on the athletes within the centre.