P4 Sports Agency CEO Jonathan Molina announced today that the agency has been selected by Scorched Ice Inc to be their Agency of Record. “This is an incredible opportunity for P4 Sports to drive a new brand into the marketplace into the hands of consumers” commented Molina. “ The agency went through a rigorous request for proposal process in which we presented our concepts and ideas along with our historical work to Scorched Ice Inc. ultimately being selected for the project.”
The 12 month project will begin with a myriad of branding necessities including both work for the parent company and the Scorched Ice Inc products. Because of existing nondisclosure agreements discussion on what those products may be will be outlined in later news releases.